L.A. Loves Alex's Lemonade

Saturday, October 5, 2024
12:00-4:00 PM
UCLA Campus - Royce Quad
Los Angeles, CA 90095

L.A. Loves Alex’s Lemonade is now sold out!

L.A. Loves Alex’s Lemonade is Back in 2024!

Delightful and delicious, L.A. Loves Alex’s Lemonade brings superstar chefs, brewers, vintners and mixologists to Los Angeles to lend their support to Alex’s Lemonade Stand Foundation (ALSF) and the fight against childhood cancer.

Hosted by Chef Suzanne Goin and business partner, Caroline Styne, along with Chef David Lentz, this fun and family-friendly afternoon features one-of-a-kind food and drink samplings. Guests can mingle with the gourmet chefs behind the dishes and taste fine dining from across the country. With over $1.3 million raised in 2023, this event’s impact only continues to grow for all kids with cancer. Come join us this year for food and fun for the whole family!

For more information, contact Sara Moyer at [email protected].

Event Information for Guests

Where Is the Event?

Royce Quad (also known as Dickson Court on Google Maps) located on UCLA's campus. If you are using a rideshare app, please plug in this address:

375 Portola Plaza, Los Angeles, CA 90095.

How Do I Get There and Where Do I Park?

Parking is $15 per car in Parking Structure 2 and 3. To get to the Parking Structures from the 405:

Take the Sunset Blvd. exit east (toward UCLA).
After you pass the UCLA campus on your right, turn right onto Hilgard Ave.

For Parking Structure 3:

Turn right onto Charles E Young Drive East.
Turn right onto Charles E Young Drive North.
Turn Right into the parking structure.

For Parking Structure 2:

Make a right onto Westholme Ave.
Make an immediate left onto the ramp and into Structure 2.
Park in any unmarked space.

To Pay for Parking:

1. Use the Bruins E-Permit Link to purchase parking for the event.
2. Select L.A. Love’s Alex’s Lemonade from under “UCLA Campus Event”.
3. Select Parking Garage 2 or 3.
4. Fill out plate number and car information (this will be your permit). If you only have a back-plate, please park with the plate facing out.
5. Complete the transaction.

Signs will guide you from the parking lot to Royce Quad. It is a five-minute walk, about 0.3 miles.

Where Is My Ticket?

There are no physical tickets for this event. Guest names will be on a list at check-in upon arrival. Please check in at the proper table for your ticket type. Kids 12 and under are free with an accompanying adult and do not need a ticket to enter the event.

What If It Rains?

Bring an umbrella! This event is rain or shine.

What Should I Wear?

Think California casual – come as comfortable or as stylish as you like! Please note the event takes place on grass, so please choose your shoes accordingly.

What Is the Event Timeline?

11:30 am: VIP/All Access/Sponsor arrival and entry
12 pm: General Admission arrival/Event begins
2 pm: Program/Live Auction (food/beverage tents will close at this time and reopen when the Program ends)
3:30 pm: Silent Auction closes
4 pm: Event ends

How Do I Bid On The Silent Auction Items?

The silent auction is officially open! Start bidding now by texting LEMON to 76278 or register online to bid here.

Meet the Hosts

Inspired while attending The Great Chefs Event Philadelphia, hosts Suzanne Goin, business partner Caroline Styne, (The Lucques Group), and David Lentz decided to hold a similar event in the Los Angeles area. Enlisting the help of culinary friends from the Los Angeles area and throughout the United States, the L.A. Loves Alex’s Lemonade event was created.

Meet the Chefs, Vintners and Mixologists

CHEFS*

Adam Perry Lang (Los Angeles, CA) – APL Barbecue
Akasha Richmond (Los Angeles, CA) – AKASHA
Ana Saenz and Casey Greenberg (Santa Monica, CA) – Sweet Rose Creamery
Bob Oswaks (Los Alamos, CA) – Bob's Well Bread Bakery
Brian Rigsby (Los Angeles, CA) – Violet
Bricia Lopez (Los Angeles, CA) – Guelaguetza
Bruce Kalman (Las Vegas, NV) – Soulbelly BBQ
Burt Bakman (Los Angeles, CA) – Slab
Caitlin and Daniel Cutler (Los Angeles, CA) – Ronan
Chris Bianco (Los Angeles, CA, Phoenix, AZ) – Pizzeria Bianco
Clark Staub & Jill Davie (Los Alamos, CA) – Full of Life Flatbread
David Lentz, Stephanie Mutz, and Harry Liquornik (Los Angeles, CA) – Sea Stephanie Fish
Donald Link (New Orleans, LA) – Herbsaint & Peche Seafood Grill
Drew Rosenberg (Los Angeles, CA) – CUT by Wolfgang Puck
Eddie ErkenBrack & Boe Delashmutt (Tilghman, MD) – Marker 5
Eva Ein (Santa Barbara, CA) – McConnell's Fine Ice Creams
Fred Eric (Los Angeles, CA) – PI^L.A.
Gary Chau (Los Angeles, CA) – Caffe Luxxe
Gavin Fine (Jackson Hole, WY) – Fine Dining Restaurant Group
Irene Widjaya, Tiffany dela Pena, and Tim Cardenas (Los Angeles, CA) – Downtown LA Proper Hotel, Caldo Verde, and Cara Cara
Jason Winters (Los Angeles, CA) – Speak Cheezy
Jason Paluska (Santa Barbara, CA) – The Lark Santa Barbara
Jazz Singsanong (Los Angeles, CA) – Jitlada
Jeremy Fox & Matthew Schaler (Santa Monica, CA) – Birdie G's
Jon Shook & Vinny Dotolo (Los Angeles, CA) – Jon & Vinny's
Jonathan Sundstrom (Seattle, WA) – Lark Seattle
Jonathan Waxman (New York, NY) – Barbuto
Josiah Citrin (Santa Monica, CA) – Mélisse
Kevin Meehan (Los Angeles, CA) – Kali Restaurant
Kris Longley (Los Angeles, CA) – Hollywood Bowl Food and Wine
Kris & Sarah Yenbamroong (Venice) – Night + Market
Laurel Amerinda (Santa Monica, CA) – Huckleberry
Ludo Lefebvre (Los Angeles, CA) – Petit Trois
Marc Vetri (Philadelphia, PA, Las Vegas, NV) – Vetri Cucina Las Vegas at the Palms
Matt Molina (Los Angeles, CA) – Hippo
Michael Cimarusti (Los Angeles, CA) – Connie and Ted's, Providence
Michael Fiorelli (Los Angeles, CA) – Fiorelli Pizza
Michael Mina (Santa Monica, CA) – Orla
Michael Schwartz (Miami, FL) – The Genuine Hospitality Group
Nancy Silverton (Los Angeles, CA) – Mozza Restaurant Group
Nancy Oakes & Dana Younkin (San Francisco, CA) – Boulevard
Neal Fraser (Los Angeles, CA) – Redbird
Nina Compton (New Orleans, LA) – Compère Lapin
Ori Menashe (Los Angeles, CA) – Bestia
Paul Kahan & Dylan Patel (Chicago, IL) – Avec
Richard Pink (Los Angeles, CA) – Pink's Hot Dogs
Rocco Whalen (Cleveland, OH / Charlotte, NC) – Fahrenheit
Shake Shack (Nationwide)
Sherry Yard (Manhattan Beach, CA) – Bakery by the Yard
Steve Samson (Los Angeles, CA) – Rossoblu
Susan Feniger & Mary Sue Milliken (Los Angeles, CA) – SOCALO
Suzanne Goin, Javier Espinoza, James Ho, & Tristyne Frutos (Los Angeles, CA) – AOC
Valerie Gordon (Los Angeles, CA) – Valerie Confections
Vivian Ku (Los Angeles, CA) – Pine and Crane
Walter Manzke & Margarita Manzke (Los Angeles, CA) – Republique
Zachary Pollack (Los Angeles, CA) – Alimento, Cosa Buona

BREWERIES & MIXOLOGISTS*

AOC - Ignasio Murillo (Los Angeles, CA)
Caldo Verde + Cara Cara at the Downtown LA Proper Hotel - Michael Scribner (Los Angeles, CA)
Calidad Beer
Craftsman Brewing (Pasadena, CA)
Cure - Neal Bodenheimer (New Orleans, LA)
Death & Co
Johnny's Bar - Eric Alperin
Melvin Brewery (Alpine, WY)
Pearl Social - Liam Baer
Roadhouse Brewery (Jackkson Hole, WY)
Skyduster (Los Angeles, CA)
Thunderbolt - Mike Capoferri (Los Angeles, CA)

VINTNERS*

AMASS
Avaline
Bouchard Pere & Fils (Beaune, France)
Brown Family Estate & House of Brown (St. Helena, CA)
Champagne Lanson
Copain Winery (Healdsburg, CA)
Dan Fredman PR & Marketing to the Thirsty
Demeine Estates (St. Helena, CA)
Elevage Wine
Frederick Wildman & Sons
French Bloom
Garber & Company
Giuliana Imports
Grapevine Wine Brokers
Green & Red Winery (St. Helena, CA)
H. Mercer Imports
Habit Wine (Santa Maria, CA)
Hitching Post Wine (Buellton, CA)
Holus Bolus Wine (Los Olivos, CA)
Hoxie Spritzer
Jelly Roll Wines (Mendocino, CA)
Kermit Lynch
Kimberly Jones Selection
Kunin Wines (Santa Barbara, CA)
Le Grenouille Wine Imports
Lang & Reed Winery (St. Helena, CA)
Lofi Wines (Los Alamos, CA)
Lola Wines (Calistoga, CA)
Lorenza Wine (Lodi, CA)
Lumen Wines (Los Alamos, CA)
Martine's Wines
Melville Winery (Sta. Rita Hills, CA)
Peay Vineyards (Cloverdale, CA)
Phelan Farms (Cambria, CA)
Rescue Rose (Santa Rosa, CA)
Revel Wine
Scribe Winery (Sonoma, CA)
Shiverick Imports
Shokrian Vineyards (Los ALamos)
Silverlake Wine (Los Angeles, CA)
Skurnik Wine & Spirits
The Source Imports
The Wine House
Tyler Wines (Sta. Rita Hills)
Villa Italia Wine
Wavy Wines (Los Angeles, CA)
Weygandt-Metzler Importing
Whitcraft Winery (Santa Barbara, CA)

*lists subject to change

Check out ALSF's full list of chef supporters.

LALAL 2023 Chefs

2024 Sponsors

Presenting Sponsors

Airline Sponsor

American Airlines

Executive Chef Sponsors

SDG
Wondernalia Kirsten Vangsness

Beverage Sponsors

Avaline
Breakthru Beverage
San Pellegrino

Hotel Sponsor

Regent Santa Monica Beach

Kid Zone Sponsor

Five Below

LALA drinks

Become a Sponsor

Sponsorship opportunities are available for organizations and businesses. For more information about sponsorship packages, please contact Sara Moyer at [email protected]. The deadline to be included on event materials is Friday, August 23.

Presenting Sponsor - $50,000 ($44,000 tax-deductible)

50 Tickets to L.A. Loves Alex's Lemonade
5 Named Tables in the VIP section at the event
8 Tickets to exclusive Welcome Dinner on October 4, 2024. Mingle with the chefs participating in the event in an intimate environment while eating a delicious meal.
Special VIP check-in and access to the event a half hour before it opens to the public
Recognized by the emcee throughout the event as a Presenting Sponsor
Opportunity to have brand activation at event
Included in L.A. Loves Alex's Lemonade press release as Presenting Sponsor
Company logo listed on event signage
Company logo included on ALSF website with link to company website
Logo included on the L.A. Loves Alex's Lemonade step and repeat
10 Tickets to the after-party
2 Tickets to an Impact Meal on Wednesday, 10/2/24

Executive Chef Sponsor - $25,000 ($20,500 tax-deductible)

30 Tickets to L.A. Loves Alex’s Lemonade
3 Named Tables in the VIP Section at the event
4 Tickets to exclusive Welcome Dinner on October 4, 2024. Mingle with the chefs participating in the event in an intimate environment while eating a delicious meal.
Special VIP check-in and access to the event a half hour before it opens to the public
Recognized by the emcee throughout the event as Executive Chef Sponsor
Included in the L.A. Loves Alex's Lemonade press release as Executive Chef Sponsor
Company name listed on event signage and ALSF website
6 Tickets to the after-party
2 Tickets to an Impact Meal on Wednesday, 10/2/24

Chef Sponsor - $12,000 ($9,000 tax-deductible)

20 Tickets to L.A. Loves Alex’s Lemonade
2 Named Tables in the VIP Section at the event
2 Tickets to exclusive Welcome Dinner on October 4, 2024. Mingle with the chefs participating in the event in an intimate environment while eating a delicious meal.
Special VIP check-in and access to the event a half hour before it opens to the public
Recognized by the emcee throughout the event as Chef Sponsor
Company name listed on event signage and ALSF website
4 Tickets to the after-party
2 Tickets to an Impact Meal on Wednesday, 10/2/24

Sous Chef Sponsor - $6,000 ($4,000 tax-deductible)

10 Tickets to L.A. Loves Alex’s Lemonade
1 Named Table in the VIP Section at the event
Special VIP check-in and access to the event a half hour before it opens to the public
Company name listed on event signage and ALSF website
2 Tickets to the after-party
2 Tickets to an Impact Meal on Wednesday, 10/2/24

Line Cook Sponsor - $1,000 ($650 tax-deductible)

2 Tickets to L.A. Loves Alex’s Lemonade
Reserved Seating at Event Under VIP Tent – Shared Table
Special VIP check-in and access to the event a half hour before it opens to the public
Company name listed on event signage and ALSF website

* Children under the age of 12 are free with accompanying adult, and do not need to register for the event.

LALAL 2023 Food

Auction

The silent auction is officially open! Start your bidding now by accessing the below link OR texting LEMON to 76278.

View Silent Auction Items

If you have questions about the auction, contact Maggie Gaal at [email protected].

Volunteers

We are now at capacity for volunteers for this event. If you wish to be added to the waitlist please email Mikey Tauber at [email protected].

LALAL 2023 dessert

L.A. Loves Alex’s Lemonade: Kids’ Campaign

Kids can participate in L.A. Love’s Alex’s Lemonade too! Be a part of raising money for pediatric cancer research and L.A. Love's Alex's Lemonade. Sign up now to fundraise and get ready for L.A. Loves Alex's Lemonade by sharing our cause with your friends and family.

Kids 12 and under are free when accompanied by a ticketed adult. Be sure to check out the Kids Area at the event.

Learn about the Kids’ Campaign

Alex's Lemonade Stand Foundation for Childhood Cancer

L.A. Loves Alex's Lemonade

L.A. Loves Alex’s Lemonade is now sold out!