PHILADELPHIA, PA (June 2, 2015) – Following in the footsteps of Foundation creator Alexandra “Alex” Scott (1996-2004), Alex’s Lemonade Stand Foundation (ALSF) will invite volunteers across the country to host lemonade stands contributing to raising $1 million during Alex’s Lemonade Days (June 12-14). In her last year of life, Alex set a goal of raising $1 million, believing it was possible with the help of others. That year, stands were held in all 50 states. To commemorate that milestone, the Foundation has named Hero Family State Representatives in each state, proving that childhood cancer affects families everywhere.

In addition to Hero Family State Representatives enlisting the help of their communities, thousands of volunteers will also set up front yard lemonade stands to contribute to childhood cancer cures. For those looking for other ways to support the movement, there are multiple ways to get involved including visiting a lemonade stand, supporting one of the ALSF’s sponsor fundraisers, or simply showing support through social media.

Alex’s Lemonade Days

From Friday, June 12 – Sunday, June 14, thousands of volunteers will host Alex’s Lemonade Stands from coast to coast during Alex’s Lemonade Days in an effort to raise $1 million for the kids’ cancer fight. The stands will provide a fun and easy way for supporters of all ages to raise awareness and funds while learning the important lesson of giving back.

New this year, 50 families across the country will represent their states and join ALSF in the fight against childhood cancer during Alex’s Lemonade Days. These Hero Family State Representatives, all of whom have been personally impacted by childhood cancer, will share their stories, hold their own lemonade stands, and spread the word about ALSF’s mission throughout their communities.

For those not able to host a lemonade stand, ALSF’s website allows visitors to search for events by zip code, event name, or host name: www.AlexsLemonade.org/search/fundraisers

Sponsors Show Their Support

Several ALSF sponsors will host fundraisers of their own throughout the month of June providing supporters across the country with alternative ways to get involved.

A&P – From Friday, June 12 through Thursday, June 25, over 290 A&P locations will sell paper lemons to raise funds for ALSF. Select locations will also host lemonade stands during the fundraising effort.

ALEX AND ANI CHARITY BY DESIGN – On Tuesday, June 2, ALEX AND ANI will launch the new CHARITY BY DESIGN “Zest for Life” bangle benefiting ALSF. Additionally, all ALEX AND ANI retail locations nationwide will participate in Alex’s Lemonade Days by hosting stands in-store on Saturday, June 13.

Applebee’s – The Rose Group (Applebee’s franchisee) will host the 9th annual charity classic at Talamore Country Club to benefit ALSF on Monday, June 8. The golf outing will act as a preview to over 870 participating Applebee’s restaurants nationwide selling paper lemons and/or donating a portion of the sales from each lemonade sold (all varieties) from June 29 – August 2.  Additionally, participating Applebee’s restaurants will be hosting a variety of events including lemonade stands, golf tournaments, donations nights and more.  Contact local Applebee’s for further information and event details. 

Cheryl’s Cookies – Beginning in April, Cheryl’s Cookies began donating 15% of the net proceeds from their Alex’s Lemonade Stand themed products. The promotion will continue throughout the year, including Alex’s Lemonade Days.  

Firebirds Wood Fired Grill – In addition to contributing year-round donations of $1 for every lemonade sold, all 37 Firebirds Wood Fired Grill locations will host Alex’s Lemonade Stands Friday, June 12 – Sunday, June 14. Additionally, $1 from each sale of Lemon Custard Cake will be donated to ALSF during this timeframe.

Florida’s Natural – Florida’s Natural is offering two new lemonade products and donating 100% of their profits to ALSF. Lemonade with Strawberry will be sold in BJ’s Clubs and Publix; Harris Teeter will offer both the traditional Lemonade and Lemonade with Strawberry; and Costco Southeast Clubs will offer the traditional Lemonade.

Northwestern Mutual - Northwestern Mutual financial professionals and employees will support the fight against childhood cancer by holding nearly 200 Alex’s Lemonade Stands from June 12-14. 

Old Navy – 509 stores in Old Navy’s north and south markets will take part in Alex’s Lemonade Days by hosting lemonade stands and selling paper lemons in store the weekends of June 5-7 or June 12-14.

Red Robin – Participating restaurants nationwide donate $.10 from each Freckled Lemonade beverage sold year round as well as all Freckled Lemonade proceeds from grand opening week at new restaurant openings.

Toys“R”Us – Toys“R”Us, Inc. launched its fifth consecutive fundraising campaign to benefit ALSF. Now through Friday, July 31, donations will be collected at all Toys“R”Us® and Babies“R”Us® stores nationwide and online at Toysrus.com/AlexsLemonade. Throughout the eight-week program, Toys“R”Us will invite social media users to show support for the cause by joining the conversation online using #Stir4ACure.

Volvo Cars of North America – Volvo will have a presence at Alex’s “Original” Lemonade Stand in Wynnewood, Pennsylvania, where they will draw the raffle winner for a brand new Volvo XC60. All proceeds will be donated to ALSF. Additionally, with the purchase of every new Volvo, participating retailers will donate $10 to ALSF.

About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, ALSF, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex's dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information, visit AlexsLemonade.org.