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In 2006, Marc Vetri and Jeff Benjamin assembled chefs for an evening ambitiously called the Great Chef's Event. It was a fundraiser for Alex's Lemonade Stand Foundation.
In successive years, it snowballed. In 2010, Urban Outfitters offered its headquarters at the Navy Yard, and more than a thousand people showed up. Its beneficiaries are now Alex's Lemonade Stand Foundation and the Vetri Foundation for Children. Last year's event raised about $1.1 million, including admissions, sponsors and proceeds from auctions.
This year's outing - the 10th - comes off the evening of Tuesday, June 9 at Urban Outfitters. More than 40 chefs and beverage pros from around the country will set up stations to feed the expected 1,200 people. The after-party will be held at the Vetri Family's nearby Lo Spiedo.