So Cool Brands and Alex’s Lemonade Stand Foundation are Redefining Cool® together to Fight Childhood Cancer One Sip at a time!

So Cool Brands, the makers of craft organic beverages for children, has joined forced with Alex’s Lemonade Stand Foundation (ALSF) in the fight for safer treatments and cures for childhood cancer. So Cool Brands will donate proceeds from the sales of their entire product portfolio, which includes 5 varieties of organic flavored water cartons, to ALSF.

“We are proud and honored to join Alex's Lemonade Stand Foundation in the fight against childhood cancer," said Stephanie Brooke, co-founder and Director of Community for So Cool Brands. "Our core commitment to making a positive impact on local communities we serve, humanity’s eco-footprint, and children’s health and wellbeing, by offering a great tasting drink as an alternative to sugary beverages.”

So Cool Brands was founded on three principles; craft organic flavored quality water beverages for children, package their products in eco-friendly renewable cartons with paper straws that are kind to the environment and embrace the mission of caring for others with action.

“We are pleased to be working with a company that is not only focused on providing quality products for children but who also gives back to the community in charitable ways,” said Liz Scott, co-executive director of ALSF.

So Cool Brands organic flavored water beverages are available in 5 varieties, including pink lemonade, and sold directly from their website (socoolbrands.com), on Amazon, and at select retailers nationwide. The company will donate a portion of their proceeds through the end of 2021.

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. Her spirit and determination inspired others to support her cause, and when she passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a national fundraising movement. Today, ALSF is one of the leading funders of pediatric cancer research in the U.S. and Canada raising more than $200 million so far, funding over 1,000 research projects and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org.

About So Cool Brands, Inc.

So Cool Brands is the global innovator for healthful beverage products for children, bringing organic flavored, no sugar, great tasting packaged water products to the North American marketplace. The company has aggressive plans for 2021 including expanding distribution in the retail channel as well as  innovative product development.