The Alex’s Lemonade Stand Foundation (ALSF) COVID-19 Emergency Fund has received support from a unique online fundraiser created by Northwestern Mutual advisors and staff. The group, known as NM Peloton 30 for 30, is using fitness to help families battling childhood cancer during the pandemic.

Led by advisors Mark Kull, Al Schor and Ben Feldman, the online exercise challenge is built on the power of community. The challenge, which will log 30 days of exercise, invites others nationwide to join and donate. Within the first two weeks, the group has already raised more than $30,000. The Northwestern Mutual Foundation plans to match the final number of funds raised dollar for dollar.

“Northwestern Mutual employees and advisors have always gone above and beyond for ALSF,” said Liz Scott, co-executive director of ALSF. “We are incredibly grateful for their continued support as we work to help counter the effects of COVID-19 on childhood cancer families.”

The challenge will continue through May 8, and all funds raised will assist with the rapidly changing needs of childhood cancer heroes and their families during this global health crisis. The funding will go toward ALSF’s expanded Travel for Care program and grocery assistance for families impacted by the virus, as well as other emerging needs.

“Now, more than ever, our communities need support, especially those battling childhood cancer,” said Eric Christophersen, president, Northwestern Mutual Foundation. “We are proud to see our advisors inspired by our Childhood Cancer Program – their passion and innovation is helping to provide children and families with both critical services and peace of mind.”

Launched in 2012, Northwestern Mutual's Childhood Cancer Program is committed to finding cures, providing family and patient support and aiding survivors who struggle with the late effects of treatment. With the help of employees and financial advisors nationwide, the program has contributed more than $25 million which includes funding over 330,000 hours of research to accelerate the search for a cure to pediatric cancer.

 

About Childhood Cancer

Childhood cancer is a general term used to describe cancer in children occurring regularly, randomly and sparing no ethnic group, socioeconomic class or geographic region. Childhood cancer extends to over a dozen types of cancers and a countless amount of subtypes. Just a few of these cancer types include: Ewing sarcoma, glioma, leukemia, lymphoma, medulloblastoma, neuroblastoma, osteosarcoma, retinoblastoma, rhabdomyosarcoma and Wilms’ tumor. In the United States, childhood cancer is the leading cause of death by disease in children under the age of 15.

 

About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. Her spirit and determination inspired others to support her cause, and when she passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a national fundraising movement. Today, ALSF is one of the leading funders of pediatric cancer research in the U.S. and Canada raising more than $200 million so far, funding over 1,000 research projects and providing programs to families affected by childhood cancer. For more information, visit AlexsLemonade.org.

 

About Northwestern Mutual Foundation 
The mission of the Northwestern Mutual Foundation is to improve the lives of children and families in need. The Foundation has given more than $353 million since its inception in 1992 and is designed to create lasting impact in the communities where the company’s employees and financial representatives live and work. We accomplish this by combining financial support, volunteerism, thought leadership and convening community partners to deliver the best outcomes. Our efforts are focused nationally on curing childhood cancer, and locally on education, neighborhoods and making our hometown of Milwaukee a great destination. Visit Northwestern Mutual Foundation to learn more.

 

About Northwestern Mutual

Northwestern Mutual has been helping people and businesses achieve financial security for more than 160 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what’s most important. With $290.3 billion in total assets, $29.9 billion in revenues, and $1.9 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.6 million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. The company manages more than $161 billion of investments owned by its clients and held or managed through its wealth management and investment services businesses. Northwestern Mutual ranks 111 on the 2019 FORTUNE 500 and is recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2020. Northwestern Mutual also received the highest score among individual life insurance providers in the J.D. Power 2019 U.S. Life Insurance Satisfaction Study.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (securities), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (fiduciary and fee-based financial planning services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance).