Charlotte, NC – June 3, 2024 – In a dedicated effort to combat childhood cancer, Affinity Group is proud to announce that it will host an Alex’s Lemonade Stand on Monday, June 17th, 2024, from 1 PM to 4 PM at Brewers at 4001 Yancey, located at 4001-A Yancey Rd., Charlotte, NC 28217.

Since 2021, Affinity Group has been a staunch supporter of Alex’s Lemonade Stand Foundation (ALSF). Our commitment to contributing to the greater good drives us to support causes that benefit the most vulnerable members of our society—our children. We eagerly anticipate our annual Alex’s Lemonade Stand fundraiser, knowing each event brings us closer to advancing treatments, supporting families, and ultimately finding a cure for childhood cancer.

This year, our Charlotte office will once again host the fundraiser at Brewers at 4001 Yancey. We are hopeful that this year’s event will surpass previous fundraising efforts, thanks to the generous support of our community. The lemonade served will be provided by Florida’s Natural, a valued client and a major supporter of Alex’s Lemonade Stand Foundation.

For more information or to donate, please visit Alex’s Lemonade Stand Foundation Donation Page.

The Origin of Lemonade Days

Lemonade Days began in 2004 with ALSF's inspiring founder, 8-year-old Alex Scott, who set a goal to raise $1 million for “her doctors” to help children like her fighting cancer. Her unwavering belief inspired countless others to join her cause. Since her passing, Lemonade Days has continued to flourish, with stands held nationwide to raise funds for childhood cancer research. To mark the 20th anniversary of the first Lemonade Days, the event will be expanded to run from June 1 to June 30, 2024. Interested in hosting your own lemonade stand? Visit Lemonade Days for more information.

Event Details:

WHAT: Affinity Group Hosts Alex’s Lemonade Stand to Fight Childhood Cancer
WHEN: Monday, June 17th, 2024, from 1 PM to 4 PM
WHERE: Brewers at 4001 Yancey, 4001-A Yancey Rd., Charlotte, NC 28217

Quotes from Key Stakeholders

“We are proud to continue our support for Alex’s Lemonade Stand Foundation and contribute to the fight against childhood cancer. It’s a cause that is close to our hearts, and we are dedicated to making a difference in any way we can.” – Megan Teates , President, Affinity Group.

“Hosting the Alex’s Lemonade Stand fundraiser is more than a charitable event for us; it’s a way to bring our community together for a great cause. We encourage everyone to join us and support this initiative.” – Rachel Armstrong, Marketing Manager, Affinity Group.

“Our partnership with Alex’s Lemonade Stand Foundation and participation in Lemonade Days is a testament to our commitment to social responsibility. We aim to raise awareness and funds for childhood cancer research and support.” – John Wade, Market Director, Affinity Group.

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About Affinity Group

Affinity Group’s experience in all aspects of the retail and foodservice industry make us the perfect partner to help our customers grow their brand and drive results for their business. Our talented team of sales pros have the in-depth knowledge today’s culinary brands need to make sure they stay connected to a community of resources and relationships. For more information, visit Affinity Group.

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) originated from the front yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. By the time Alex passed away at the age of 8, she had raised $1 million. Since then, the Foundation bearing her name has evolved into a worldwide fundraising movement and the largest independent childhood cancer charity in the U.S. ALSF is a leader in funding pediatric cancer research projects across the globe and providing programs to families affected by childhood cancer. For more information, visit Alex’s Lemonade Stand Foundation.