Florida's Natural® Releases New All-Natural Lemonades Just in Time for Summer

Profits Support Alex's Lemonade Stand Foundation for Childhood Cancer Research

Summer is undeniably lemonade season. One out of three households in the U.S. purchase lemonade to enjoy during the summer months. Just in time for hotter days, Florida's Natural® Brand is introducing a line of all-new, all-natural, not-from-concentrate lemonades, including Lemonade Iced Tea, Lemonade with Strawberry and Lemonade with Pomegranate.

The new lemonades, along with Florida's Natural traditional lemonade, are made with natural ingredients like real cane sugar and juices grown and sourced in the United States. The lemonades offer an iconic, refreshing taste, are never concentrated and have no artificial ingredients or preservatives.

"Here in Florida, we know a thing or two about warm weather and are proud to expand our offerings of all-natural juices to include these new summer-ready lemonade flavors," said Adrijana Hunt, marketing manager for Florida's Natural. "The lemonades are a refreshing addition to hot days, and perfect for alfresco entertaining."  

Each purchase of Florida's Natural lemonades helps support Alex's Lemonade Stand Foundation, which funds childhood cancer research. Florida's Natural is donating all profits from the sale of the lemonades throughout this summer, with the goal of reaching $100,000 in donations to the Foundation. To support Alex's Lemonade Stand Foundation, look for the Florida's Natural carafes with the special Join Our Stand neck tags highlighting the foundation.

Florida's Natural lemonades are available in 59-ounce carafes at a suggested retail price of $2.99. The lemonades will be available at a wide variety of grocery stores across the country starting in May.

About Florida's Natural
Florida's Natural Growers is a cooperative of 14 grower organizations that represents nearly 1,000 individual growers located throughout Florida. It is a division of Citrus World, Inc. The cooperative was started by three growers determined to grow the best citrus products on earth and is one of the largest groups of independent citrus growers in the United States. Together, the growers own more than 60,000 acres of Florida citrus. They have 83 years of experience growing oranges and producing all-natural orange juice with a refreshing, straight-from-the-grove taste. Florida's Natural growers own the land, the trees and the company. To learn more about Florida's Natural growers, oranges and products, visit FloridasNatural.com. Follow Florida's Natural on Facebook or Twitter.

About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex's dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.