BevIndustry.com

6/1/2015

Lake Wales, Fl.-based Florida’s Natural Growers recently launched two new ready-to-drink lemonades, a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May. The drinks are premium, not from concentrate lemonades, made with real sugar, and they accomplish a philanthropic mission, too. All of the profits from the sale of the items will go to Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer.

Florida’s Natural is dedicated to making highest quality not from concentrate juices, while also giving back to important causes, the company says. The company says that it felt that Alex’s Lemonade Stand Foundation was a “natural” fit. The lemonades will launch this summer at Publix, Harris Teeter, Costco Southeast Clubs and all BJs Clubs. Additional retailers may begin selling later in 2015, it says.

“Consumers demand products that deliver great taste and they’re more inclined to purchase when there’s a connection to a great cause,” said Kelly Wade, marketing manager for Florida’s Natural, in a statement. “To be a partner of such a worthwhile organization, such as Alex’s Lemonade Stand Foundation, and to contribute to finding cures for all kids with cancer is a real win for all of us.”

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