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7/11/2015
Fifteen years ago, the beginning of Alex’s Lemonade Stand Foundation grew from the front yard lemonade stand of 4-year-old cancer patient Alexandra “Alex” Scott. Today, the foundation bearing her name has become one of the nation’s leading philanthropic organizations in support of pediatric cancer research.
A month-long campaign that kicked off June 29 marks the 11th consecutive year that franchisees of Applebee’s Neighborhood Grill & Bar have supported Alex’s Lemonade Stand Foundation. Coming off a record of more than $1 million fundraising proceeds generated in 2014, and nearly $5 million raised since 2005, more than 870 Applebee’s restaurants nationwide will work toward topping the $6 million mark in 2015.
As part of the brand’s broader Applebee’s Serves program, participating restaurants will raise funds in support of Alex’s foundation. Fundraising efforts, which vary by restaurant, include donating a portion of each lemonade and Summer Squeeze sales to the foundation. Applebee’s guests may also have an opportunity to donate to the foundation through the purchase of a paper lemon in support of childhood cancer research.
