Through generous in-store and online donations from Toys“R”Us and Babies“R”Us customers, the company raised nearly $2.2 million during its fifth consecutive nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation.
During the program, Toys“R”Us encouraged social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF, by joining the conversation online using #Stir4ACure.
Since the partnership began in 2011, Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, together have provided more than $10.5 million to the organization.
